iPhone 16 Pro Demand Has Been Lower Than Expected, Analyst Says


Apple analyst Ming-Chi Kuo today said demand for the iPhone 16 Pro and iPhone 16 Pro Max has been “lower than expected” since the devices became available to pre-order in the U.S. and dozens of other countries on Friday. Kuo said his data is based on a “supply chain survey” and shipping estimates listed on Apple’s online store.

16 pro
Kuo estimated that sales of all four iPhone 16 models reached about 37 million units in the first weekend after Apple began accepting pre-orders, which is down nearly 13% compared to first-weekend sales of the iPhone 15 series last year. The analyst said a key factor for the decline is the lower demand for the Pro models, with first-weekend sales of the iPhone 16 Pro and iPhone 16 Pro Max estimated to be down 27% and 16%, respectively, compared to iPhone 15 Pro and iPhone 15 Pro Max sales during the equivalent period last year.

The standard iPhone 16 and iPhone 16 Plus have seen higher demand than the iPhone 15 and iPhone 15 Plus during the first weekend of sales, but this has not been enough to offset the lower demand for the Pro models, according to Kuo.

Kuo said a major reason for the iPhone 16 Pro models having lower-than-expected demand is that Apple Intelligence will not be available on the devices when they launch on Friday. Instead, the first Apple Intelligence features are rolling out with iOS 18.1 in October. In addition, the analyst said the iPhone is facing “intense competition” in China.

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You Can Now ‘Get Ready’ for iPhone 16 Launch With Pre-Order Setup


Following the debut of the iPhone 16, ‌iPhone 16‌ Plus, iPhone 16 Pro, and ‌iPhone 16 Pro‌ Max, Apple has started letting customers prepare for pre-orders, which are set to begin on Friday, September 13 at 5:00 a.m. Pacific Time or 8:00 a.m. Eastern Time.

iphone 16 pro colors 1
If you plan to buy an ‌iPhone 16‌, you can use the Apple Store app or Apple’s website to choose a preferred phone, confirm your status with your carrier, add accessories, choose an AppleCare+ plan, and add a preferred payment method ahead of when pre-orders go live. Payment in full and other payment options are supported.

iPhone Upgrade Program members are able to choose their preferred ‌iPhone 16‌ model and complete pre-approval steps that include checking upgrade eligibility, securing credit lines, and confirming shipping details.

Apple has offered a “Get Ready” feature for several years now, providing customers with a streamlined way to pre-order their iPhones with the tap of a button.

Pricing on the ‌iPhone 16‌ starts at $799, while the ‌iPhone 16‌ Plus is priced at $899. The ‌iPhone 16 Pro‌ is available starting at $999, and the ‌iPhone 16 Pro‌ Max is available starting at $1,199.

Following the September 13 pre-orders, the ‌iPhone 16‌ models will launch on Friday, September 20.

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New iPhone 16 Pro Color Could Have Bronze Appearance


Several iPhone 16 Pro rumors have suggested that Apple will eliminate the Blue Titanium option that it used for the iPhone 15 Pro devices and replace it with a rose or gold color. Now, the latest claim is that the new color is actually bronze or has a bronze-like appearance.

iphone 16 pro rose
According to the Weibo-based leaker “Fixed focus digital,” a new iPhone 16 Pro Max color resembles a “bronze hue,” while the surrounding frame has a titanium-like appearance. Earlier this month, another Chinese leaker suggested that the color code for the new iPhone 16 Pro color is simply “Rose,” not the previous “Rose Gold” color that Apple first offered back in 2015 for the iPhone 6S.

It could well be that the two claims are not contradictory and are in fact referring to the same color, but as seen under different lighting conditions. It’s worth mentioning that today’s leaker only mentions the iPhone 16 Pro Max in relation to the new color, but it is reasonable to assume that it will come to both Pro models. Other colors that the iPhone 16 Pro and ‌iPhone 16 Pro‌ Max are expected to be available in include black, white or silver, and gray or “Natural Titanium.”

Another rumor suggests that Apple plans to use an improved process for finishing and coloring titanium, which will result in a glossier look than the brushed aluminum finish of the iPhone 15 Pro models. The glossy finish could look much more like the stainless steel that Apple used in prior years, but it will be more resistant to scratches.

Apple typically releases its new iPhone series around mid-September, which means we are about six weeks out from the launch of the iPhone 16 series. Like the iPhone 15 series, this year’s lineup is expected to stick with four models, but with the iPhone 16 Pro and iPhone 16 Pro Max handsets getting slightly bigger display sizes. You can learn about plenty of other rumored design differences and new features by following the link.

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iPhone 16 Models Rumored to Come in These Colors


Apple will unveil its new iPhone 16 lineup in a range of new colors later this year in the fall. Here are all the rumored colors so far for the four models: ‌iPhone 16‌, ‌iPhone 16‌ Plus, iPhone 16 Pro, and ‌iPhone 16 Pro‌ Max.

iPhone 16 Camera Lozenge 2

iPhone 16 and iPhone 16 Plus

In the last few years, ‌iPhone‌ lineups have launched with five color options. This year, however, Apple could buck that trend for the 6.1-inch ‌iPhone 16‌ and 6.7-inch ‌iPhone 16‌ Plus. At least one of the standard models will come in more color options than ever before, claims one rumor.

According to the Weibo-based leaker “Fixed focus digital,” Apple’s upcoming larger 6.7-inch ‌iPhone 16‌ Plus model will come in as many as seven colors that either build upon the existing five colors in the standard iPhone 15 lineup, or recast them in a new finish.

iPhone 16 Lozenge 2 Isolated ColorsiPhone 16 Lozenge 2 Isolated Colors
The following table shows the existing ‌iPhone 15‌ Plus color options alongside the colors rumored for the ‌iPhone 16‌ Plus:

‌iPhone 15‌ Plus (2023) ‌iPhone 16‌ Plus (2024)
Blue Blue
Pink Pink
Yellow Yellow
Green Green
Black Black
White
Purple

The leaker in question did not provide any more context for the rumor beyond the model name, therefore it is not clear if they are claiming that the seven color options are exclusive to the ‌iPhone 16‌ Plus.

On the other hand, the leaker may have only seen materials for the larger device in the supply chain, in which case the same colors could also be coming to the smaller 6.1-inch ‌iPhone 16‌. Given that the two models are expected to be identical apart from their size difference, this possibility seems the most likely.

Note that this is the first rumor we have received about potential colors for the standard ‌iPhone 16‌ models, and the leaker has an unproven track record for accurate leaks, so the alleged colors need corroboration from other sources before we can definitively say they are coming.

iPhone 16 Pro and iPhone 16 Pro Max

iPhone 15 Pro Lineup FeatureiPhone 15 Pro Lineup Feature
Apple typically chooses four, cooler-toned colors for its ‌iPhone‌ Pro models. For last year’s iPhone 15 Pro and ‌iPhone 15 Pro‌ Max, for example, Apple introduced a titanium chassis that came in four muted finishes: Natural Titanium, Blue Titanium, White Titanium, and Black Titanium.

According to one rumor out of China, the existing Blue Titanium color will be dropped from the ‌iPhone 16 Pro‌ lineup in favor of a new “rose” titanium color, while Black Titanium will allegedly be replaced with a “space black” color, which is said to be similar to the iPhone 14 Pro color of the same name.

iphone 16 pro colors rumoriphone 16 pro colors rumor
Additionally, the same source claims that the Natural and White Titanium colors will be slightly different on the ‌iPhone 16 Pro‌ models. Natural Titanium is said to be returning, but with more of a gray tint to it. Meanwhile, White Titanium will appear more like a “silver white” color, which is also said to be similar to the silver version of the ‌iPhone 14‌ Pro.

Last year, Apple surprised some ‌iPhone‌ fans by not offering a gold option. Gold was available through the ‌‌‌iPhone‌‌‌ 5S to the ‌‌‌iPhone‌‌‌ 8, and then on the ‌‌‌iPhone‌‌‌ XS to the ‌‌‌iPhone 14‌‌‌ Pro. Given the popularity of gold, the rumored new “rose” color could well be the titanium version of a gold-like shade.

According to a rumor from another source, the ‌iPhone 16 Pro‌ models will be available in “Desert Titanium” and “Titanium Gray” color options. These names suggest there could be some overlap with the separately rumored rose color and the tweaked Natural Titanium.

iphone 16 pro colors graybgiphone 16 pro colors graybg
In another twist, a recent rumor out of Korea claimed that Apple’s upcoming ‌iPhone 16 Pro‌ models will use an improved process for finishing and coloring titanium. According to the source, the new process will make the ‌‌iPhone 16 Pro‌‌ and ‌‌iPhone 16 Pro‌‌ Max look more polished than the ‌iPhone 15 Pro‌ models, which have a brushed finish.

‌iPhone 15 Pro‌ (2023) ‌iPhone 16 Pro‌ (2024)
Natural Titanium Natural Titanium
Blue Titanium Rose / Desert Titanium
White Titanium Silver / White Titanium
Black Titanium Space Black Titanium

The improved manufacturing process will allegedly result in a glossy appearance that is more akin to the heavily polished stainless steel material used in earlier Pro devices before the ‌iPhone 15‌ series. However, the new titanium finish will be less prone to scratches compared to stainless steel.

Summing Up

As of writing this, we are still around five months away from Apple announcing the ‌iPhone 16‌ series, so a lot can change in the meantime, and we could see additional rumors that corroborate or conflict with those we have uncovered so far. Either way, we will keep this article up-to-date with any subsequent developments, so be sure to check back.

You can read about everything else that we know about the ‌iPhone 16‌ lineup by visiting our dedicated iPhone 16 and iPhone 16 Pro roundups. Apple is expected to release the ‌iPhone 16‌ series sometime around September.