Real Estate Marketing: Advantages of 3D Architectural Rendering Services & Animation


Imagine yourself shopping around for a new real estate property. Do you want to see the same old top-down blueprints, or would you rather watch 3D presentations? 3D architectural rendering or 3D architectural visualization is one of the hottest game-changers in real estate marketing. Who can resist more visually stimulating and enticing architectural presentations?

Initially, animation was only used for the primary purpose of fun and entertainment and nothing else. However, 3D architectural animation services are now available and used for architectural projects related to almost everything. But if there’s one area where 3D architectural animation is starting to establish a stronghold, it is none other than real estate marketing. With the help of 3D architectural animation services, real estate marketers can now effectively advertise their home designs and properties to potential clients.

Read on to learn how you can benefit from architectural animation services:

Spot issues early on

3D architectural rendering services allow more precise visualization of drawings from an architectural standpoint. It gives architects a clearer view of the architectural dimensions and the project as a whole. It will enable them to pinpoint any problem they might encounter early during the design stage. This will save you money and time and prevent additional damages that might be incurred if the issues are fixed later on.

Attract more potential clients

Many studies have revealed that soft curve forms are more attractive to the human brain, which prefers visuals over static data dumps. This explains why more than 2D images might be needed to present the dimensions of the projects being designed.

3D architectural visualization services address this problem by presenting images that resemble their exact appearance in real life. It allows clients to observe and scrutinize the entire project from different angles to eliminate any room for doubt before the actual purchase. 3D architectural animation services and architectural walkthroughs help prospective clients experience how the project feels before the development starts.

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Craft precise presentations

While 2D images are helpful in architecture, you’re essentially reviewing measurements and theoretical designs. You need to find out if these measurements will work out or even be possible in the real world. These designs can only be tested once you’re in the field. It can become an issue if you present your design to clients because they need help seeing the bigger picture or understanding the intricacies of complex 2D blueprints. 3D architectural rendering services & animation help bypass these issues.

RELATED: Virtual Staging Costs, Service Fees & Architectural Pricing for Real Estate Companies

Perform edits in a hurry

It’s a long and arduous process to create precise real estate presentations. Sometimes, the client may request a few tweaks even after you present the design. The main concern about editing 2D blueprints is that it could be more challenging and quick. If you’ve noticed an issue with the design, you’ll spend most of your resources re-sketching these concepts to implement new ideas.

Once again, 3D architectural visualization services and architectural presentation services can help you solve this issue. Architectural CAD design services can make the necessary changes right away with the help of tools such as AutoCAD. All of these changes can also take place in real time. You can immediately update the client and show them how the finished project will look. If the client is unsatisfied with the new design, the architectural designer can return to the original vision with just a few clicks.

Improved marketing experience

People are now content with dull and lifeless 2D blueprints. That’s why only some people are willing to engage with them. However, something more appealing, like 3D architectural animation, is guaranteed to attract more attention without trying too hard. 3D architectural renders are visually enticing because they are downright beautiful. Many people don’t even realize they’re looking at a 3D architectural rendering, not the real thing.

You can easily fit these rendered presentations into slideshows and short video commercials. This means that 3D architectural rendering and architectural presentation services are now the perfect tools to develop better presentations for marketing purposes. Since consumers are also most likely to buy something after seeing a video of it, you can use 3D architectural animation services for this purpose.

Guarantee a better understanding of the project

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You can help your potential clients better understand how the finished project will look if you present a replica before its construction. This will help them decide accordingly. If there are changes or tweaks along the way, you can also quickly implement them before the plan for construction turns into a brick-and-mortar entity.

Seamless project execution

3D architectural rendering technology also helps architects achieve better accuracy throughout the project’s development. Since the risk of errors is reduced, it also eliminates the need to rework to a certain extent, reducing the number of interferences in the field. This will help your company boost its overall productivity.

Create more opportunities for virtual reality with 3D AR/VR Architectural Services

Virtual reality, or VR, is expected to continue growing and improving shortly, seizing the attention of consumers and companies alike. 3D AR/VR architectural services in real estate open the door to new opportunities and potential. 3D architectural rendering combined with AR/VR can develop virtual tours of real estate properties.

Buyers can also view entire properties through the website without the comforts of their homes. This fantastic level of immersion and convenience for clients is one of the best ways to stay ahead of your competition.

RELATED: Architectural VR/AR 3D Rendering Costs, Rates & 3D Modeling Pricing for Design Firms

Quick acquisition of government approvals

Neighborhood governments often dismiss many improvements and structures due to the vulnerability factor in appearance. But with precise 3D perception and animation and full confirmation, you can attain certainty and eliminate the vulnerability of the task for the convenient acquisition of government approvals.

Manage client expectations

Client dissatisfaction is often the result of mismanaged expectations. Designers usually make the grave mistake of assuming they are always on the same page with their clients throughout the process. They need to realize that, more often than not, clients need help understanding still images and blueprint designs.

3D architectural animation services can change these and more. Animation can serve as a walkthrough for clients, allowing them to experience it instead of merely looking at the design. Well-made architectural animations can enhance their understanding and give them a better idea of what to expect from the finished project.

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Get more precise renderings

3D architectural rendering allows a higher level of precision for real estate listings. It makes animation different from 2D blueprints, static floor plans, and other basic diagrams that are known to leave some room for error. Aside from that, 2D drawings and floor plans don’t usually present a relative scale. However, 3D rendering services eliminate the risk of error by using minute details and measurements with almost zero tolerance. Instead of merely checking the 2D plan without any solid idea of dimensions or scale, you can present precise and accurate 3D architectural renders showing angles, depth, and scale to your clients.

Cost-effective

Contrary to popular belief, 3D rendering software can make the entire process cheaper than 2D blueprints. Designers enjoy the freedom of making changes and tweaks in just a few clicks, reducing the monetary investment for modifications. In addition, 3D 360-degree panorama rendering services can use the same file used for traditional marketing and static posts and convert them into virtual room tours, making them cost-effective and marketable in 3D architectural rendering.

RELATED: What Are Architectural Animation Costs, Rates, & 3D Design Pricing for Companies?

Eliminate communication gaps

Interior designers and architects involved in real estate businesses can better explain the details of their projects to the project stakeholders and the construction team with better clarity and precision with the help of 3D architectural visualization. It ensures that everyone is always on the same page to ensure flawless project execution without confusion and misunderstandings.

Waste reduction

Time is money in the real estate industry. The ability to detect errors proactively can go a long way to ensure you meet your deadlines and avoid unwanted delays. Since 3D architectural animation is not your ordinary still images, those who are part of the design process can check the 3D architectural animation and pinpoint any issues early. Lighting and spacing issues can also be addressed with the help of 3D architectural animation services.

How Cad Crowd can help

If you’re not ahead in real estate, you’re lagging many steps behind. Cad Crowd can help you find the best 3D architectural rendering and 3D architectural animation services to help you take your real estate marketing efforts to the next level. They also offer architectural presentation services that can provide an elevated understanding to clients when presenting your architectural project.

Structural Steel Detailing Services for Companies: Steel Detailer Costs and Rates


The professional who provides and installs the steel framework for a construction project is known as a steel fabricator. Everything a fabricator does on the job, including cutting and welding the frames, is based on a set of technical drawings produced by a steel detailer.

A highly specialized area within the architectural drafting profession, structural steel detailers read architectural and engineering drawings to gain practical knowledge about the overall design intent of the construction process. Based on the information, the steel detailing designer creates another set of technical drawings for steel fabrication. The outcome is a comprehensive, accurate, illustrated instruction on the installation and erection methods of steel framework.

An architectural drawing offers a detailed view of a project design, whereas an engineering draft provides a complete and annotated construction layout. On the other hand, the documents produced by a structural steel detailer clearly define every individual part required to build the framework, along with its precise dimension and length. Fabricators—welders and installers—use the diagrams from a steel detailer as the operational guidelines to do their jobs.

CAD drafting for structural steel detailing

Structural steel detailing used to be traditionally drawn by hand using such drafting equipment as a parallel bar, scales, T-squares, and various templates of shapes, among other tools and calculating aids. Manual drafting has been almost wholly replaced by CAD drafting software. It is not entirely automatic, but the CAD drafting software features a wide range of built-in drafting functions to generate accurate steel detailing digitally. Before printing, crucial data like quantities and numbering must still be manually inserted into the drawing.

Modern steel detailing services will likely use 3D modeling applications to build realistic visualization. As expected, a three-dimensional view delivers a better (more perceptible) notion of thickness, depth, and volume, improving the chances of accurate construction. Steel detailers build the framework on screen in 3D before construction begins. In case of mistakes, every bit of the model can be modified without restarting from scratch.

Steel detailing documents

No matter the project, structural steel detailing services only have to produce two types of technical documents:

Information about the fabrication requirements for the assembly of a structure is written in a shop drawing and provided by shop drawing services. A complete shop drawing contains detailed specifications of each part, including but not limited to materials, sizes, dimensions, paints or colors, bolting, welding, and surface preparation. There needs to be more information about the installation process because the drawing is only intended for use by a steel fabrication shop. The main point is that the document describes each part of the framework.

The description must be comprehensive, too. A shop drawing should include all diagrams, schedules, illustrations, material certifications, catalog data, design calculations, storage requirements, and transportation procedures of the framework components. Structural steel detailing services generally produce all data types according to the job description in Contract Plans (submitted by contractors to engineers) or a separate project brief.

Shop drawings are only necessary for parts or components that require off-site fabrication. The information must be detailed enough to complete the fabrication processes without referencing additional documents. Contractors can propose changes to some aspects of the constructions—such as fabrication methods, materials, or steel products—through shop drawings. However, any modification should not affect the framework’s already-specified requirements for load-carrying capacity, maintainability, and structural integrity. Architects or engineers of record must review all changes indicated in the drawings before approval.

RELATED: Structural Engineering Rates & Costs for Architectural Design Firms

The steel framework installation methods are described in the erection drawings. One thing to remember is that such drawings are sometimes treated as recommendations only. In reality, contractors are in charge of the on-site installation; they have the freedom, to a certain degree, to determine the construction techniques, methods, procedures, and installation sequences. The architects and engineers may allow such latitude as long as the built framework conforms with project requirements and is done on schedule.

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Additional views

Some frameworks require pre-cast or prestressed beams, gliders, or non-standard and miscellaneous steel products. In such a situation, steel shop drawing services may include additional plan views to denote the correct placement of the components. There might also be other documents to complement the erection drawings, for example, when significant structures must be constructed using specialized pre-casting or equipment. The project brief has to define all the requirements for the submittal of erection drawings to avoid repeated RFIs (requests for information) that will inevitably delay project completion.

Minimum information requirement

When details are scarce in the brief, and an RFI is not immediately answered until the “Issue for Approval” day, shop drawing and erection drawing are required to provide at least the following information:

  • drawing number
  • drawing title and project name with a location description
  • the initials of the individuals (detailers, checkers, contractors) responsible for the drawing
  • The Contractor commissioning the detailing project
  • the fabricators’ names (in title blocks)
  • the Engineer of Record

Additional information includes a description of the project site, where an item is located, and the position in which an item is installed (such as handrails or sign structures). Complementary documents like catalog data, trade literature, and calculation sheets are bound with the drawings and submitted together.

Before any shop drawing and erection drawing is ready for submission, the Contractor is responsible for the review process to check if the specified details are correct following project requirements. Verifying that a newly created document is consistent with the existing (approved) drawings is also necessary. In the United States, all structural steel detailing services must conform to the standard of practice established by either NISD (National Institute of Steel Detailing) or AISC (American Institute of Steel Construction).

RELATED: Learn About Architectural Design Fee Schedules, Rates, and Pricing for Architect Firms’ Costs

Steel detailers’ qualifications

Although steel detailer designers will not be directly involved in the on-site construction, the drawings provided play crucial roles in ensuring project progress. They are the foremost (and perhaps the only) practical steel procurement, fabrication, and design guidelines. The steel detailing drawings must be created and treated as detailed manuals to organize the structural steel components used for any project. More than just construction diagrams, both shop drawings and erection drawings are intended as instructions to help engineers or architects minimize the waste of resources while improving productivity.

When hiring structural steel detailing services for companies based in the United States, you can hardly judge their capabilities and qualifications by academic credentials. There are plenty of certification programs in the country, including structural design, steel design, engineering design services, and architectural drafting services. However, specific degrees for steel detailing still need to be determined. A college degree is optional to be a professional steel detailer in the United States. Furthermore, most of the experienced steel detailers are trained on the job. NISD also provides Individual Detailer Certification Programs eligible for professionals with at least five years of experience. That said, enrollment is voluntary. Many practicing steel detailers in the US have yet to receive formal academic training in the occupation.

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Cost of structural steel detailing services

In the US, steel detailers are formally recognized as architectural drafters specializing in steel material. According to the Bureau of Labor Statistics, the full-time annual pay rate averages $60,340 or $29.01 per hour. Freelancers’ average hourly rate is in the same range, between $27 and $32, depending on years of experience, certifications, and design-related qualifications. For example, a steel detailer with an associate degree in civil engineering or architectural drafting will likely charge more than a self-trained freelancer.

Some structural steel detailing services offer a per-tonne basis pricing schedule. Small detailing firms or freelance structural steel detailing experts typically charge between $85 to $100 per tonne of steelwork described. Many services have a lower rate but implement a minimum fee from $10,000 to $15,000 per project.

Steel Detailing Services in the US Average Annual Pay (Full-time) Average Hourly Rate (Full-time) Per-Tonne Pricing Minimum Project Fee
Steel Detailers (BLS Data) $60,340 $29.01
Freelance Steel Detailers $27 – $32
Structural Steel Detailing Services $85-100/tonne $10,000-15,000

Before hiring, ensure the quoted fee covers the cost of the checking process, which has to be done by another steel detailer. Skipping the crucial step may lead to costly inaccuracies, such as missed welds and incorrect cuts. It is a good idea to cut costs wherever possible, but straining the budget of a steel detailer can only add unnecessary risks to the project. While the steel construction framework might not be visible when the project is complete, the backbone holds everything in place. It must be done right by qualified professionals to prevent potentially expensive mistakes.

RELATED: Architectural Plans, CAD Drawing Costs & Architect Service Pricing

How Cad Crowd can help

Navigate the intricacies of structural steel detailing with confidence alongside Cad Crowd. Our structural steel detailing services offer tailored approaches for businesses hiring top-tier steel detailers. Delve into our comprehensive guide to empower your projects with precision and cost-efficiency. Need specialized assistance? Contact Cad Crowd and get a free structural steel detailing quote today.