3D Exterior Rendering Services for Companies: 10 Factors That Influence Pricing


Architects consider 3D exterior rendering services important tools that help them convey their design concepts and ideas. However, the big question is how and where to get high-quality 3D exterior renders. Outsourcing is the best answer at this point.

10 Factors that influence pricing: 3D exterior rendering services for companies

As a client, you need to understand the factors that influence pricing for 3D exterior rendering services. This is the only way to ensure you will make the most out of your investment. 

1. The project’s specific architectural style

The 3D exterior rendering service will increase the workload if the artists use more complex decorations and forms. Even though the specific style doesn’t directly impact determining the number of details, there are several apparent tendencies here. In general, the easiest to model is Modernist architecture. The more laborious is the more detailed Classicism and High-Tech with Baroque following it. The general rule is that Neo-Gothic requires even more effort and time because of the abundance of ornamentation. Your design’s style also affects the pricing of 3D exterior rendering services.

Minimalist and modern designs are comparatively easy for 3D architects to recreate with the help of 3D rendering and 3D exterior rendering services. On the other hand, more complicated styles, such as Baroque or Gothic, need more intricate details. This can further increase the necessary effort and time, affecting the entire pricing. It’s important to talk about the style of the project with the CGI team to understand the implications of the cost and make adjustments as needed. 

RELATED: Exterior 3D rendering costs: 13 areas impacting rates & budget

2. The 3D environment’s complexity

The complexity of your 3D exterior design’s surroundings is another critical factor affecting the pricing of 3D exterior rendering services. Meticulous vegetation, landscapes, and other environmental elements can substantially add to the workload of a 3D exterior design expert. Thus, it is only natural that it will lead to higher costs. This is the reason why it’s important to strike a balance between managing the project’s overall cost and coming up with a visually rich environment. 

You can cut down the cost of building a 3D environment if ever you require aerial exterior views. This can be done by providing pictures taken from above of the actual place. This method is known as photo matching. With this, the 3D artist just needs to create the building’s 3D model and blend this into the photo seamlessly. Doing so can drastically reduce the price. 

RELATED: Exterior 3D rendering costs for buildings & company service rates for houses

3. The environment and background

The environment and background can also make a big difference in pricing 3D exterior rendering services. The price will be higher if the 3D exterior rendering designer has to do more work. The following are the three primary types of environment, from the least complex to the most complex. 

  • Photos are the cheapest way to capture surroundings. These are great for showing the difference the project will make. You can find photos online, take them using a drone, or capture them from the ground. The resulting render will look excellent without taking too much time. 
  • As far as the 3D visualization world is concerned, ghost buildings are a diaphanous low-poly model. These ghost buildings are fast and easy to make, putting the project in an inconspicuous context where nothing distracts the architect’s vision. 
  • Photoreal environment rendering can leave the audience mesmerized. The most presentable environment will accompany the project (i.e., an intricate neighborhood of realistic buildings or a jaw-dropping landscape). As expected, this kind of background needs an additional amount of texturing and modeling work to create the highest wow factor. It’s no surprise that architects usually opt for a realistic environment. The presentation absorbs the viewers, so the cost pays off. 

The environment, as you can see, affects the pricing of 3D architectural rendering companies, and there is always a choice for different budgets and goals for the project. 

exterior-visualization-services

RELATED: How much do architectural design services cost for freelance design service firms?

4. Management of revisions 

Revisions during the run of the project are inevitable when changes are necessary, and new ideas pop up. However, the complexity and amount of these revisions can significantly affect the total cost of 3D exterior rendering services. Maintaining open, clear, and regular communication with the 3D exterior rendering designer is essential to reduce costs.

This will guarantee that everyone understands the changes and that these are implemented efficiently as well. Aside from this, consolidate all revisions and give comprehensive feedback. It will be a great help for the team to help them work better and eliminate unwanted expenses. 

5. Requirement for custom models 

Custom modeling is another factor that can significantly impact the pricing of 3D exterior rendering services. Custom 3D assets may be necessary if the design requires intricate or unique elements. It is more expensive and time-consuming compared to using pre-existing models. You can manage costs by using readymade elements offered by the 3D design company. It’s the best way to get top-notch exterior renders that won’t break the bank. 

RELATED: What types of 3D rendering do architectural design studios & CAD freelancers use?

6. Quantity of 3D renders

Although extra views are often cheaper than the 3D exterior rendering, these will still add to the final cost. Balancing the overall budget and the number of required views is essential. So be careful of your specific requirements and discuss them with the 3D exterior rendering designer. Doing so will help you determine the best number of views suitable for your project. 

7. Post-production requirements 

The primary purpose of the post-production phase is to make the render more lifelike and organic. Its minuteness may also lead to differences in the pricing of the 3D architectural visualization services. Including details such as cars driving into a garage, pets playing, and people walking by can further increase the price. However, these can tremendously affect the image, seemingly having a life that entices the client to want to belong or be part of that scene. Various weather conditions can also change the atmosphere of the visualization, whether dramatic or funny, playful or solemn. 

8. Project brief 

The project brief is probably one of the most important factors that influence the pricing of 3D exterior rendering services. This is because it’s essential to have a well-detailed assignment that provides a concise and clear understanding of all project requirements. If no project brief is in place, the CGI team will find it difficult to deliver accurate results before the agreed deadline. 

Vague or incomplete assignments may also cause misunderstandings, which will soon lead to increased costs because of revisions and rework. Thus, investing enough time to develop a comprehensive assignment is essential. A 3D exterior rendering project brief must include drawings, a 3D model, mood, lighting, environment, and material references. 

RELATED: 3D exterior rendering services that include in-ground swimming pool design 

3d-architectural-visualization-services

9. 3D model size 

3D rendering designers may need several hours or a few days to complete a 3D model depending on the area that will be occupied by the building, even more so for high-rise constructions. Exterior visualizations may come in various sizes and shapes, from one detached house to an entire row of townhouses, an idyllic cottage to a towering skyscraper, or a shiny business center to a massive power plant. Whatever the size of the project, all of these require separate considerations regarding the price of the exterior rendering. 

10. Views 

Every building looks best from a distinct perspective, and certain architectural designs should be viewed from various angles to appreciate their full splendor. For example, an angle or front view is an excellent choice for a porch or balcony. The angle view needs some surroundings, which will increase the cost of the 3D rendering service. Similarly, the general 3D exterior rendering view will increase the cost, with the aerial view following close behind as it covers the most extensive area.

RELATED: 5 Tips for achieving photorealism with 3D rendering and 3D visualization for home design companies

Even though the general view is the most popular option in 3D exterior rendering, a single bird’s-eye view animation or several aerial perspectives can showcase the perks of the exterior design more effectively because they can present it from different points of view. It is also more impressive due to its contrast with how people typically experience their lives without viewing things from high above as if gliding or flying. 

The windows may have a mild shine or reflect the surroundings. They can also throw beams of light on the ground. You can also put some blinds over them or show off the interior with 3D interior visualization services. This latter option can give your project more value because it shows that the structure is not only a house but a home that people can live in. On the other hand, interior design elements also contribute to the 3D modeling work, which may increase the cost. 

How Cad Crowd can help

Cad Crowd can link you with the best and most trusted freelance 3D exterior rendering designers offering 3D exterior rendering services to help cut down your company’s costs.