Super Benji is an AI-powered sales tool that the company says will do all your prospecting and research for sales outreach for you.
It does that by using AI to understand your buyers and then generate highly personalized messages, so you can connect at scale.
We spoke with Jeremy Basset, Founder and CEO at Super Benji, to learn more.
In a single sentence or statement, describe Super Benji.
Super Benji does all the prospecting and research for sales outreach and writes super personalized messages so you can connect at scale.
How does Super Benji use artificial intelligence in its products?
Super Benji revolutionizes personalized B2B outreach. We craft highly personalized cold emails and LinkedIn messages by leveraging advanced data and generative AI technologies.
We harness open data and subscription-based databases, collecting information via APIs. Our system scrapes the internet for relevant data, ensuring GDPR compliance to maintain security and privacy.
Our generative AI processes the collected data and cleans it, before crafting tailored messages that resonate with your target audience. By understanding which AI models work best for different types of data, we are optimizing for precision and effectiveness.
We use AI for sentiment analysis, to understand the responses to the messages and categorize accordingly. We also use AI to create insights, such as inferring the ICP, which are synthesised into a briefing pack to provide opportunities to connect!
What are the primary marketing use cases for your AI-powered solutions?
Personalized newsletters, automating follow-ups, event promotion/follow-up, lead gen and lead nurturing, product launches, recruitment drives, etc.
What makes your AI-powered solution smarter than traditional approaches and products?
1. We can build out lead lists from your ICP.
2. We can conduct the prospecting and research, and produce a briefing pack with reasons to reach out.
3. We can automate the outreach.
Are there any minimum requirements for marketers to get value out of your AI-powered technology? (e.g. data, list size, etc.)
You need a minimum list size of 50.
Who are your ideal customers in terms of company size and industries?
Agencies, sales leaders etc. with 10-50 employees, in all industries, minimum deal size of $10,000.
What do you see as the limitations of AI as it exists today?
AI is still blighted by a lack of contextual understanding, bias, hallucinations, and a distinctive coldness which currently overlays much AI-generated text at the moment.
What do you see as the future potential of AI in marketing?
Absolutely huge! With correct context, understanding of tone and brand, and perhaps a complete ontological shift to a true generative AI, AI will be able to conduct almost all marketing operations.