In his article for the Sydney Morning Herald, James Pearson highlights the incredible resurgence of video technology company Atomos, comparing its journey to a phoenix rising from the ashes. When Atomos first listed on the ASX in 2018, its stock price skyrocketed by 210% in just three days, thanks to its innovative Ninja video recorder and monitor. The Ninja product, which allowed users to record high-quality video directly from cameras, caught the attention of major tech players like Apple, which integrated its ProRes codec into Atomos devices, further fueling the company’s rapid rise.
However, Atomos faced significant challenges during the COVID-19 pandemic. Slowing sales, combined with a high research and development budget, led to the departure of CEO and co-founder Jeromy Young in 2021. The company struggled financially, but in 2023, Young returned, leading a bold restructuring effort. Under his leadership, Atomos launched new products like the Ninja Phone and the Sun Dragon lighting system, raising $16 million in capital. The company’s stock, which had been suspended, was relisted on the ASX and saw a significant price rally, signaling a renewed optimism for the brand’s future.
Pearson concludes that Atomos is now positioned for a strong comeback in the tech industry. With its recent innovations and a renewed focus on product development, Atomos has the potential to drive future growth and restore shareholder confidence. The launch of the Ninja Phone and Sun Dragon could be the catalyst the company needs to regain its foothold in the competitive video technology market. This remarkable turnaround story shows Atomos’ resilience and ability to adapt in a rapidly changing industry.
Read the full article by James Pearson for Sydney Morning Herald HERE
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